Learning for real
Gênios is a private tutoring company from Brasilia. Its main goal is to demystify complementary courses for elementary and high school students, in order to turn it into a pleasing activity seen as an investment in academic training rather than a certificate of the student's failure.
Concept
The personal study process is the key to awakening the will to learn. It is evoked in the visual identity from elements present in the daily lives of students, such as marker pens, sticky notes and notebooks. The logo simulates writing with a marker pen with its beveled tip. Seeking to push the brand away from the idea of tutoring, we propose a visual narrative through overlaying colours, lines and shapes. It brings in the Gênios touch, capable of making even the most boring contents appealing to the students. Applied on a range of coloured papers, the graphics are combined in various ways giving the brand in a playful mood.
Design team
Teo Horta, Henrique Eira, Ricki Lustoza
Teo Horta, Henrique Eira, Ricki Lustoza
