Building Memories
Conceived, organized and produced by the multidisciplinary collective Cinema Urbana, the second edition of the Brasília Architecture Film Festival highlighted the debate on conservation of urban heritage and its relationship with built narratives of contemporary society under the motto "Building Memories". Starting from this concept, we had the challenge to design the festival's brand identity and collateral.
Concept
The visual concept recovers the memory of Brasília with photographs of its construction and early years selected from the City Public Archive. The pictures interact with modular shapes that, at the same time, hide and unveil the message self-replicating in different compositions, analogous to the constant movement of the city. This visual dynamics explore the ideas of occupying spaces and building meaning from the local urban heritage, reinforced by typical elements of the local modernist visual repertoire, such as Swiss-style typefaces and the brown colour, present in the iconic urban wayfinding system.
The event
The event was held between 8 and 12 October 2019 in several venues on the Southern Commercial Sector, central area of Brasília, and featured lectures, installations, panels, workshops and presentations of academic papers, as well as the festival's film sessions.
Design team
Teo Horta, Henrique Meuren, Taís Andrade
Teo Horta, Henrique Meuren, Taís Andrade
